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Here’s what you should know:

  • Avoid the pitfall of raising funds too early. Focus on product development and finding your Product Market Fit (PMF) before seeking venture capital.
  • Raising excessive capital can dilute your ownership. Strive for capital efficiency, i.e., achieve maximum business milestones with minimum capital.
  • Not all investors bring the same value or expectations. Depending on your business stage, the ideal investor profile varies.
  • Don’t focus solely on valuation and the amount raised. Several economic and governance terms can greatly impact your company’s future value and how it’s run.
  • Avoid agreeing to unfavorable, out-of-market terms. They can jeopardize future fundraising efforts.

As someone who has treaded the perilous waters of startup fundraising and successfully raised over $40M in early-stage capital, I feel a deep responsibility to help budding entrepreneurs navigate these choppy waters. Let me start by saying this: Fundraising is a skill, and like any skill, it requires understanding, practice, and refinement. 

In this post, I want to share the top 5 common mistakes that I’ve seen founders, including myself, make while raising capital. By understanding these pitfalls, you can approach fundraising with more confidence and finesse.

1. Raising too early

It’s easy to get drawn in by the allure of venture capital (VC), especially given its high visibility in recent years. However, remember this: Time is precious, and the effort spent on fundraising can often be better spent on product development and finding your Product Market Fit (PMF). Where possible, try to bootstrap your startup until you have PMF. It might seem challenging, but it ensures that when you do go out to raise funds, you have a solid offering that will appeal to investors.

2. Raising too much capital

Counterintuitive as it may sound, the goal is not to raise as much money as possible. Instead, strive to achieve as many business milestones as possible with the least amount of capital. Remember, every dollar raised dilutes your ownership in the company. I’ve previously written about the importance of capital efficiency (How to Build Profitable Startups). Take a moment to understand the principle of Return on Invested Capital. It can significantly impact not only your fundraising journey, but your entire entrepreneurial career.

3. Raising from the wrong investors 

Not all money is equal. Different investors bring different values (and expectations) to your business. Depending on the stage of your business, the ideal investor profile changes. From banks and debt providers to angel investors and VCs, understanding who can best serve your needs is crucial. I’ve detailed the different types of investors and how to approach them in Understanding the Different Types of Investors.

4. Not fully understanding economic & governance terms

 It’s tempting to focus solely on the valuation and the amount of capital raised. But, several economic and governance terms can dramatically impact the future value of your company, your stock, and how you run the business. It’s essential to educate yourself on these terms. I highly recommend “Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist“. This book provides a comprehensive understanding of these terms from both an investor and founder perspective.

5. Agreeing to out-of-market terms 

This point follows on the heels of the previous one. As the venture capital markets have matured, “market standard terms” have emerged for early-stage investments. Unfortunately, many first-time founders, in their eagerness to secure early seed capital, agree to unfavorable terms from less sophisticated investors. These could be accepting greater than 1.0x liquidation preference or a participating preferred structure (or any number of other out of market terms), which could jeopardize your future fundraising efforts. Make it a point to understand and negotiate for fair, market-standard terms.


Fundraising can be as challenging as it is exciting. Mistakes are part of the learning process, but being aware of common ones and how to avoid them can give you a valuable head start. Don’t rush, take the time to understand the nuances, and remember that fundraising is not just about getting capital—it’s about building long-lasting relationships with partners who will support your journey.

I hope this post offers some valuable insights to help you navigate the complex process of startup fundraising. If you have any questions or want to share your experiences, please drop a comment below. I’m always eager to hear from you.

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