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Startup Onboarding Checklist

When your company onboards with Mark II Ventures we begin with a deep dive into your company’s brand identity. We will develop an in depth branding exercise to ensure your company is presented professionally and true to your company’s core vision.

See Sample Brand Style Guide

Branding Style Guide

  1. Conducting Interviews (Round 1)
    1. Owner / Employees
    2. Existing or Potential Customer / Clients
    3. Mark II Ventures Team
  2. Brand Backstory (Round 1)
    1. Development Compelling Founding Story
  3. Developing Brand Voice & Tone (Round 1)
  4. Developing Brand Identity and Mission (Round 1)
  5. Customer Personas (Round 2)
    1. Developing Multiple Customer Avatars For Marketing Focus
    2. Age / Sex / Income / Profession / Geo Area / Etc.
  6. Visual Expression (Round 1)
    1. Logo
    2. Typography
    3. Color
    4. Photography
    5. Web
  7. Brand In Use (Round 2)
    1. Conference Space Design
    2. Misc. Marketing Materials

Web Development

  1. Informational Content (Round 1)
      1. Brand Identity / Brand Mission Showcased
      2. Main Content (Round 1)
        1. Product Explained and Product In Use
        2. Video Content (Round 2)
          1. Interview With Owner
          2. Interview with Mark II Ventures Team
    2. Contact Form Workflow (Round 1)
      1. Development Main Call-To-Actions
      2. Form Intake Integrations (Round 2)
        1. Examples: Monday / Hubspot / Zapier

Presentation Deck

  1. Develop Slide Deck Template (Round 1)
    1. Design a branded slide deck for presentations

Content Development

  1. Developing Blog Content (Round 2)
    1. Push out on Social Sites
  2. Developing Video content (Round 2)
    1. At least 1 explainer video about the product/service
    2. Establish cadence of 1-2 per month
    3. Push to social media